Something Southern Spirits is blended whiskey at its finest. Created by a group of top whiskey enthusiasts and beverage industry insiders, it was envisioned as a love letter to Southern whiskey that taps into the region’s long history of distilling quality liquor. From our porch to yours—Something Southern is a new whiskey with a nostalgic vibe.
Something Southern came to use with an idea, an America blended whiskey that uses the best whiskey from premier distillers to create a drink with complex flavor profiles unique to each specific blend. Their team needed the full package—strategy, complete branding, and logo and bottle design. From the visual look to the brand voice and marketing strategy, we developed a brand that tapped into modern nostalgia and exemplified the South’s hospitality, friendliness, and community.
The core of their brand comes out in the logo and bottle design. The fonts, colors, and tagline along with a detailed and visually rich illustration came together to create a package that connects the traditional to the modern. The classically illustrated logo and bottle scene capture the essence of the deliberate slowness and intentionality of Southern relaxation and stands out on a shelf. A rocking chair on a lake with a dog at your feet and whiskey in your hand? The perfect day.
