Our tasting menu of packaging design starts with a journey of discovery. To create a package that suits your product, brand, and is attractive to your customer base, we start by looking inward. We’ll help you dive deep into your brand and examine your purpose, mission, vision, brand voice, and the consumers you’re trying to reach. With this analysis, Sack Lunch will develop designs that are eye-catching, unique, and leave your consumers craving to try what’s inside.
Is anybody out there? The next morsel coming out of the Sack Lunch kitchen is an exploration of your product’s market. We’ll look at past and present trends, typical consumers and their habits, and your competition in the space along with market size and growth potential. Brands big and small look to Sack Lunch to provide the guidance needed to design packaging that is reflective of market trends and consumer tastes while still standing out amongst their competitors.
The next stop on our epicurean adventure of packaging design is a look at all available materials and structural options. Paper or plastic, smooth or textured, square or spherical—the array of different packaging materials and structural design options is vast. We’ll take your product, with your brand in mind, and choose the materials and structural designs that best suit your product, represent your brand, and grab the attention of your customers. The package design specialists at Sack Lunch will meticulously select and test all options available to find the optimal choice for your needs.
Time for a taste of what’s to come. Initial designs live in the digital space—but products will ultimately be released into the real world. Prototyping and sampling allows you to experience your packaging as your customers would. With samples, we can evaluate tactile feel, how accurately the colors appear, and test how it fits together. This allows us to make any adjustments needed before it goes to full production. At Sack Lunch, our clients appreciate our methodical approach that ensures a surprise-free final product.
Rules, rules, rules—our next course is a lesson in compliance. Creativity meets regulatory compliance when your package is designed. Regulations around materials, environmental impact, labeling, accurate information, and more, are important to consider during the packaging design process. Don’t let your package become forbidden fruit—Sack Lunch will help you through the compliance process and design a package that will breeze through.
We’re nearing the end of our meal and savoring every bite. Now that the design is approved, materials chosen, and all issues with regulatory compliance are addressed, your package is ready to send to print and production. Preparing digital artwork for physical printing is a process that requires utmost precision with no room for error—being off even one millimeter can render your package unusable. At Sack Lunch, our designers and production team are experts in the process of preparing package designs for production so you don’t have to be.
From our kitchen to yours, we provide logistical and shipping planning for your packaged product, offering a sound strategy on how to get your product from inventory to your end-consumer’s hands. Our production can help you decide how to price your shipping for the best profit margin, determine shipping procedures by type of product, and choose the most cost-efficient shipping method, among other key considerations. Choose the production team at Sack Lunch for their expertise in the logistics and planning required to get your products where they need to go.
