“Where is your brand now?” and “Where do you want your brand to go?” are the stars of the show as we start to build your brand. Developing and outlining your brand strategy are crucial first steps in the branding process. Answering these questions help us chart the future of your brand and the concrete steps we will need to take to get it there. Whether you have a whisper of an idea or all the ingredients ready, Sack Lunch is here to shape your brand into something spectacular.
Having an identity crisis? Our next course is a delicious deep dive into the heart of your brand. Your brand’s identity answers fundamental questions about what your brand is and how you want to be perceived. We’ll look at the audiences you want to bring to the table and craft a look, feel, and voice that speaks to the core of your brand. The branding experts at Sack Lunch will help you take these ingredients and fit all the elements together to create an unforgettable brand.
Whether colorful and fun or understated and upscale, your logo visually conveys the feeling of your brand. Born out of your brand identity, a good logo is memorable, instantly recognizable, and speaks to your target audience—it is a delightful morsel of branding in a bite-sized package. Companies looking to leave a lasting impression seek out Sack Lunch for our impeccable logo design services. We help new brands create logos that make them stand out from their peers as well as provide established brands with logo refreshes to meet trends as they emerge.
Print, print, baby—whoever said paper was a dead medium was dead wrong and we’re here to prove it. From unforgettable business cards to intricate pop-up invitations, print products can be a highly valuable part of your branding. They generate greater brand awareness and leave a physical reminder of your brand behind in your customers’ hands. Print design requires a meticulous and discerning eye to take a design from the digital world to print, and Sack Lunch is an expert in the digital to print transition.
Want your products to grab consumer awareness and jump off the shelf? For any packaged good, your packaging may be the first time consumers interact with your brand. As such, it needs to be unique, eye-catching, and perfectly represent your brand vibe. Good packaging design takes into account your brand, audience, product type, and market trends to create a package that entices consumers to want a taste of what’s inside. Sack Lunch excels in packaging design and brands from across the country come to us looking for designs for everything from RTD beverages to elaborate influencer boxes.
The recipe for any brand consists of a considerable amount of ingredients. Brand guidelines distill all of these pieces into one master guide that outlines your brand standards and covers everything from the minutiae of your visual identity to the brand voice and core messaging. Whether a new brand just starting out or an established brand looking to standardize, Sack Lunch is here to provide a manual that keeps your brand consistent, unified, and memorable.
You can have an exciting brand and a unique product and still struggle to sell. This is where comprehensive advertising and promotion strategy comes into play. At the core of effective advertising and promotion is your consumer and where and how to reach them; this and your brand identity help shape strategy and implementation. From social media campaigns to designing and sourcing memorable promotion items, brands of all types and sizes come to Sack Lunch for our expertise in crafting the strategy that will get them noticed and their products selling.
Our final course is an event to remember. Throw a grand launch party, meet industry insiders at a trade show, or connect with potential customers at an expo—events and trade shows are two ways to get your brand noticed and consumers interested in your product. From booth designs and themed parties to goodie bags filled with promo items, Sack Lunch is an expert at creating fully immersive branded experiences at all types of events.
