Boomers is a collection of family-centered entertainment parks with locations nationwide. Parks feature huge, state-of-the-art arcades and attractions such as mini golf, go-karts, and laser tag. Parks have also incorporated full-service bars and cabana areas for larger groups. Boomers parks are available for all-day play, birthday parties, private events, corporate events, and more.
We initially started working with Boomers during a rebranding period. They wanted to modify their branding from a kid-centered design to a new bold and exciting direction that appealed to young adults and parents as well as kids. They wanted to reinvent themselves into a place where all ages can go, hang out, and have fun.
For the rebrand, we incorporated a classic Americana feel with navy blues, pops of red, and highlights in white. Their logo was updated and we moved away from the comic book style of its predecessor toward a more modern direction. As we rebranded, we built out new branding guidelines for them with updated fonts, illustrations, colors, and images.
We continue to design all marketing materials for them including brochures, rack cards, sell sheets, menus, and a-frame signs. In-park banners and digital screens are a Sack Lunch effort as well as designing Google ads and social media content. Our team handles all their event signage for days such as Black Friday, Christmas, and Halloween—all with their own logos and marketing pushes. And while they manage their own website, we design and provide templates that keep branding consistent.
