Saint James is at the top of the organic iced tea rankings. An elevated take on a classic beverage, they use the highest quality teas and combine them with delicate fruit flavors and natural sweeteners to create lightly sweet, flavor-packed, refreshing, low-calorie iced teas. It was founded by beverage industry veterans who brought with them decades of experience and saw a space in the market for high-end, great-tasting iced tea.
Saint James came to us shortly after their formation, looking to see how we could help catapult them into superstardom. We responded by becoming fully involved in building out their brand, focusing on creating high-value growth through brand awareness and increased market reach.
While Saint James brought their original packaging with them, with Sack Lunch making some adjustments and designing the cartons of any new flavors to be in line with the rest, we were given the opportunity to work on their 2025 package redesign, and we ran with it. They decided to transition to aluminium bottles that we designed from start to finish with updated colors and new fruit illustrations that stand out from the crowd.
Our established marketing goals were achieved through creative, immersive brand experiences at events such as trade shows, concerts, tailgates, cultural events, and more. We designed and sourced promo items, created social media experiences, and continuously found more ways to induce customer engagement with the Saint James brand.
