Two Fat Breggfast is a whimsical and unique breakfast spot in sunny Delray Beach, FL, brought to you by the team behind Two Fat Cookies, a beloved local bakery featuring delectable sweet treats. Whether breakfast sandwiches or house-made pastries, Two Fat Breggfast’s walk-up window is perfect for breakfast on the go. Avocado toast on the beach, anyone?
Since their original location, Two Fat Cookies, was already fully branded and well-known by local residents, our main focus was creating a similarly playful but visually distinct brand. This would help their fans connect with their new offering while still relying on their reputation of baking excellence. Our team strategized and laid out brand strategy, guidelines, and architecture, ensuring a strong foundation for further development.
We continued the cute, food-centric theme. From the logo to the menus, illustrations of eggs and other ingredients danced across everything we produced for them. Once the look and direction was chosen, we carried the new branding through the creation of new menus, lifestyle merch, and promo items, all printed and sourced in-house, along with social media graphics and the design of their packaging.
